I think that launching this forum back in the very early 2000's, required two critical factors.
First, a really very sharp vision into the future for using the virtual dimension of the internet to bring together connoisseurs of a watch brand, which will in a way subsequently spread the word of the brand and of course could lead to an increase in the number of fans (and..customers??...). Honestly, I personally really think that the forum has really established itself over the years as a very important tool in that respect.
However, that success probably could not be realized without the second factor.
Huge knowledge and reflections of the roots and past of IWC, with an immense emphasis on its horological mastery. Dials and design are great, but are not enough to be considered as great watch making.
Seems that Mr. Friedberg combined the two components so that he managed to create indeed a great and unique platform.
Having said that, I personally still wish for few acknowledgement words on behalf of the brand...
Anyway, I join all the others Michael, wishing you all the very best, needless to say, that I'd like very much to see you further on the forum, and maybe once during a visit in CH.
yitzhak