from time to time, I'll try to do more
...while many executives certainly are willing to help, it's not always as simple as it might appear.
In Martina's case, she gave a presentation about the new models to IWC's staff before SIHH. I then happened to sit next to her at a luncheon, and I realized that she was very interesting person and that there was a story here. I don't thnk I could have formulated the questions without those two prior experiences.
As you know, I'm not really a professional journalist, so I'm never sure how "on target" my interviews are. But I feel that if I don't understand (or better yet relate to) the subject, at least a little, I can't convey any understanding to others. And usually I'm infrequently in Schaffhausen, so my ability for those communications is limited.
That said, I have some possible targets in mind for later in 2008. I'll do my best.
Regards,
Michael