Here's one that I hadn't heard before. I was talking yesterday to the IWC rep for the U.S. Western states, and he told me that three dealers sold all six steel Vintage Collection models as informal "sets" to buyers who wanted all six models.
They don't come with the great platinum set case, of course, and they're not numbered --but I thought that this was a clever idea (not sure if the cleverness was the dealers or the buyers, though, or both). It''s still a lot of money --but much less than one very expensive watch and a fraction of the platinum sets. Besides, it's an instant collection ;)
The buyers in each instance took possession of 5 watches and are waiting on the 6th, the Portofino which is just beginning to see a few deliveries. This also meant that the dealers immediately were sold out of these new models.
I'd be interested in comments: a good idea? An bad one? Or maybe is it just ho-hum?
Regards,
michael
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