BFI advertisement from today's FT

From the Watches and Jewellery supplement in today's Financial Times. IWC posted something about this event recently. The rose gold 5001 was my first IWC.

Ralph, it was my first IWC as well, but this AD is more personalized for me:

The top secret London boutique being very quietly announced in the FT. Talk about a quiet announcement. We showed the premises to our visitors on Monday. It's fair to say there are some months of finishing touches still needed!