Hello Gentlemen,
I wonder if anyone could enlighten me with the details and reason for the name change from DER FLIEGER of the 3706 model range, to FLIEGERUHR for 3717 and current 3777 models?
Is there any history behind this move? Or is it simply a case of a new name for the new model 3717 when it was released years back?
Hi Mark, on the 3706 it should read "DER FLIEGERCHRONOGRAPH" and "IWC" in the centre which is quite a lot to engrave so it was simplified or standardized to "FLIEGERUHR . INTERNATIONAL WATCH CO." around the caseback. Could be used for non-chronos as well.
I don't know the real reason of course but possibly the latter is easier to recognize in non-german language countries. Other ideas anyone?
Thanks for the info Tom, that makes a lot of sense.
I found the following definition on the web, which I found to be amusing...
Fliegeruhr (n.)
A wrist mounted device developed by Swiss psychotherapists
to improve the self esteem of desk bound urbanites.
An irrelevant device
for navigating obsolete aircraft.
Definition #1 is right on the money. Most fliegeruhr are worn by wanna be pilots who will never set foot in a cockpit of an airplane.
Definition #2 is as wrong as it can be. Replace irrelevant with essencial and it would be correct. It could be correct if obsolete were replaced my modern.