Out of fashion?
I was told that titanium watches are only a relatively small part of the market, and that right now there is little demand for them. That is, you sell more watches if 100% of them are steel than if 85% of them are steel and 15% are titanium. So, why bother, now. Furthermore I got the impression that senior management of IWC didn't like titanium very much. That is, even from a symbolic point of view tool watches like some Aquatimers or Ingenieurs are not presented in titanium although it would make perfectly sense from the tool watch point of view, and the point of view of the lovers of titanium IWC watches.
I myself like titanium very much, over the years I bought three titanium watches, the last of them the former Inge Automatic. I think it to be a pity that probably in the foreseeable future no new titanium IWC watches will be presented. I like the light weight, the touch and feel qualities, and the relative invulnerability to scratches, especially interesting qualities for those big and heavy watches from nowadays, but the looks are apparently not attractive enough to a lot of people.
Kind regards,
Paul, wearing yellow gold Portuguese Perpetual Calendar, that just made the jump to December 1 perfectly
