Here are a few more photos of the amazing IWC booth at SIHH.
The first is a 'locker room'. Actually this was not a public space, but used by the people working the booth. Look at the details!

Here is a conference table, and I love the background.

Here is the Admiral's quarters, where Herr Kern can have VIP clients. I think this place looks like a real man cave!

The thought and construction that went into this place was no less than amazing.
Nelson