Omega annonces 'frist truly anti-magnetic movement'

www.omegawatches.com/news/international-news/international-news-detail/2181

What about the cal. 35790 in the ref. 3508? Looks like Omega doesn't know history.

Well they know the history pretty well, if you read the message carefully, you will notice:

"Unlike other efforts to combat the effects of magnetism, the OMEGA movement does not rely on a protective container inside the watchcase but on the use of selected non-ferrous materials in the movement itself. Several patents are pending for the new movement."

Therefore, one can only gratulate Omega for having made this step - truly amazing. Maybe IWC will follow as well with the new lineup of the Ingenieur to be unveiled soon?

Yes, but the ref. 3508 has no protective container and the cal 35790 is amagnetic itself.

www.moeb.ch/Ingenieur/10e_500000Am.html#

The IWC Porsche Bund watches from the 1980's are also amagnetic - to the best of my understanding.

Well, as the classic and iconic ingenieur watches are based on the 2982 by ETA, and ETA is the manufacturer for most of the Swatch group brands (and therewith also Omega), it would be funny if they did not know the background.

IWC had amagnetic pocket watches (see Linz' new Ingenieur article), and also made AntiMagnet watches in the 1930s and 40s (check the archives). None had Faraday cages. They weren't amagnetic by today's huge standards, but Omega is incorrect.

IWC wasn't alone in this production.

I'm wondering, and I believe it's mostly co-incidental since IWC sales volume is so small compared to Omega and Rolex (which I like!) but this move by Omega to focus on this anti-magnetic movement sort of trumps IWC's announcement at SIHH with 2013 being the year of the Ingenieur, and Rolex's announcement of partnering with F1 trumps IWC's partnership of AMG's team at F1 does it not?

Again, I do not believe either Rolex or Omega planned their moves to best IWC, but the timing and partnerships do seem fishy.