I concur! I have debated collecting prime examples of square vintage watches by IWC, Patek, Vacheron, etc.. They really were the elegant dress watches of the early 1950s, and are very undervalued today.
Some square watches are quite impressing, though I find it difficult to find the right size. I often wondered why IWC doesn't offer a square beauty, but I guess the answer is that they don't sell as well as round watches. Still, maybe the new Da Vinci family will offer something non-round again?
My favourite for a few years was the yellow gold Patek Philippe Gondolo: beautiful, with a non-round movement and for quite a reasonable price. But it never came to it. My latest favourite is the Vacheron Constantin Toledo, fantastic! But the price is and was forbidding. Here is a picture of it, maybe it offers some kind of inspiration for future developments.
Jimmy your VC square is unusual with the movement surround also in 18ct as most movement surrounds are normally gilded base metals and labelled as such. Do like the case milling on the bezel. The size of the watches in all three dimensions is from another era and I am not sure new models of these diminutive dimensions would hold much appeal today.
Remember the 1966 song by the Kinks, Dedicated Follower of Fashion? The lyrics lampoon the 1960s fashion scene, but that is very much how I feel about watch fashion today. Fickle as it is fashion will change.
I would tend to agree with this, especially in the context of dress watches. There may be some exceptions though such as the Portuguese 325 that was considered to be quite large during its age.
There was a reason, which was unrelated to fashion, why the Ref 325 is a large watch - accuracy. In 1939 Mr. Rodrigues and Mr. Teixeira wanted a wristwatch as accurate as a pocket watch, hence the cal 74 and later the cal 98.