For a university course, we are conducting a survey that aims to highlight the different IWC consumer segments. It takes about 10 minutes to complete the survey and it would really help us if you could take a little bit of your time to answer this questionnaire: ulausannebusiness.eu.qualtrics.com/SE/?SID=SV_1ZfnY2qLBxawMp7
Thank you in advance and have a nice day!
Best regards,
Mai Khanh LÊ
Nice survey, just finished it.
Completed.
There is a typing mistake I think:
A watch for me represents...
Engineeting ;o)
Done, quite interesting, as some questions or question groups were almost not applicable to me. So I wonder, will the results, and the ideas behind the survey be presented somewhere? Not here, I guess, but the report could be announced here. Are other brands examined too, as some kind of control group?
Kind regards,
Paul
I did the first two pages, and they had nothing to do with IWC. With respect, this forum really isn't intended for luxury surveys or other commercial or academic uses.
Thank you! :)
Thank you for your comment. Actually, the questionnaire does not directly ask questions about IWC but we're looking for typical IWC consumer profiles. The questions are general and aims at identifying different segments: does it exist a typical Portuguese, Aquatimer or Da Vinci consumer, for example? We first elaborated for each a typical profile and through this questionnaire, we want to confirm or invalidate our suppositions. That's why we're asking this type of questions. I apologize and I know that this forum is not intended for survey but we thought that people on this forum would be the more representative IWC consumer profiles...
"I did the first two pages, and they had nothing to do with IWC. With respect, this forum really isn't intended for luxury surveys or other commercial or academic uses."
Actually, if you would like to, we could share with you our final report. We're going to conduct a cluster analysis based on the survey and try to highlight the different IWC consumer profiles that may be revealed. And the survey is only conducted for IWC. Thank you for your interest and we would be pleased to share with you the second survey based on IWC positioning in the watchmaking industry.
Best regards,
Mai Khanh
Thank you for your comment and I apologize if you did not find it interesting. Actually, the questionnaire does not directly ask questions about IWC but we're looking for typical IWC consumer profiles. The questions are general and aims at identifying different segments: does it exist a typical Portuguese, Aquatimer or Da Vinci consumer, for example? We first elaborated for each a typical profile and through this questionnaire, we want to confirm or invalidate our suppositions. That's why we're asking this type of questions. I apologize and I know that this forum is not intended for survey but we thought that people on this forum would be the more representative IWC consumer profiles...