IWC is utilizing the social media site Face Book to get the good news from SIHH 2012 out. The first is a link to an article and videos from the Christian Knoop, the creative director at IWC. The second is a link to MF's article on Heavy Metal at SIHH.

MF posted his link in an earlier thread today. Here is the link, you copy and paste, to Herr Knoops Article
www.iwc.com/en-us/experiences/introducing-iwcs-sihh-2012-pilot-novelties/