The post below on the Regulateur...

reminded me of a transaction I saw last year at a NYC AD. I was looking at some IWC watches when a young guy approached the counter and indicated that he heard good things about IWC and just had to buy an IWC watch. While I sat next to him he narrowed his choice down to a gold Regulateur and a gold 5001. It seemed clear that he knew very little about watches. He made the decision to buy the Regulateur and when the sales associate turned away I asked him what time was on the watch face. Well he had not thought about that and looked perplexed. He liked the face of the watch and never considered that it was not the usual setup.
Then I asked him if he liked winding his watch every morning. He looked at me and indicated that only "old" watches had to be wound.
After a little prodding he decided to buy the Portuguese. I made sure to advise him that winding would be necessary if he took it off for more than 7 days..
I think the most interesting part of the story is that the sales guy made no attempt to advise this customer on any of this. He just saw an expensive sale.

The post below on the Regulateur...

that is a ridiculous way for an AD to behave.
at that money the customer should be advised of every part and function of his purchase... trained even.
i can only complement my AD. they spent approx 45 mins with me when i picked the watch up showing me everything there was to know about the watch.
they even told me which products to use to clean the material on the inside of the box!

I agree; I felt like it...

was my duty to inform this guy even though it was clear he just wanted a gold IWC watch. No comment on the identity of the AD...but I bet you can guess.