Welcome to SIHH!

That looks fantastic! I'm sure we'll get to see more pictures here as the week progresses, and I'm looking forward to it.

Oh yes! There are watches, too!

It's going to be a fun week here on the Forum!

wow! this must be on of the best decorated booth in SIHH this year!

Can't wait to see some wrist shots of 2012 novelties

This execution is incredible. I have been to three SIHH's in the past and this booth by far is the most impressive. I can only imagine the number of visitors this one will attract. Maybe some of the parts of this one will end up in the NYC Boutique.

Fantastic, I cannot even imagine what is to be there...

BR
Carlo

Amazing booth!! Fantastic setup! Looking forward to more live pictures, Thanks Michael!

rgds
ks

Freezing my top gun buns off in Zurich today. Can't wait to see all those magnificent watches and "crashing" the simulator!

Looking forward for this, thank you Michael.

IWC is going to sell a lot of pilots watches in 2012. So many great choices. Now I just have to decide which one to add to my collection!!
Jeff

agreed !

hello everyone - looking forward to catching this and meeting more collectors over the next few days. Its been great in Zurich these last two days, and the next few days look even better !

shing (who is typing this on his Macbook Air next to Larry in a Starbucks whilst waiting for Nelson and Andrew)

OMG! It looks like IWC outdid itself again with the presentation of this year's theme and booth...and that Navy crew looks congeniel!

The booth and new Pilots line both look amazing! Can't wait to see wrist shots of the novelties. My only concern is expansion of the 3-day date window across the entire line. Although I understand this design element comes from instruments in the cockpit, it serves no function in a watch. At least for me, the date is rarely moving so fast that the surrounding dates are needed as a reference point. Of course, this is a "fun" concept; I just don't think it should be included for all watches in this line.

Can't wait to see the reports.

David

Tonny, I'm laughing out loud.

Thank you.

:)

Oh my! Very impressive as always, looks very cool!!

Have fun all who are there!

Stand looks just absolutely beautiful! Just saw some new pictures on facebook, the mark xvii and top gun perpetual big pilot! Both astonashing wathces.

Keep it up!

Larry, no crashing the simulator! We expect nothing less from you, than top notch Pilot behaviour!

Best regards
Mark

Nice Video of the IWC Booth: vimeo.com/35133985