Certainly luxury watches are about emotion, one of these emotions is trust. The watches are expensive, people care about them, they quite likely feel anxious when sending them in for service. That service may take time can certainly be explained, as is the high cost: what counts is the attitude towards the customer, relating to their emotions, taking care of the issue at hand, managing the expectations. Quality is one aspect: the repair should be right the first time, no room for exceptions.
Apparently I was lucky, living in northwestern Europe, where issues are taking care of as I like and expect. My point is that that customer oriented attitude should be at the same level all over the world. Because the world of luxury goods is becoming a village because of the internet possibilities. A zero tolerance towards a cold shoulder is mandatory, the stories we read here are damaging to the image: everybody who pays the price should be happy, wherever he lives. And let's face it, these stories are no fun to read at all.
It would be great if IWC would take responsibiliy here, as obviously there is room for improvement: what we read here are quite certainly no fairy tales. IWC sometimes responds here on this forum, I guess now would be a good time to do so.
Kind regards,
Paul