For Watches and Wonders, I always arive a few days before the collector's event, so I can learn a bit about the new collection, seeing IWC people, discussing some projects... So I arrived on Tuesday, again been blown away by the IWC booth, always something special. Made with the theme space filghts as inspiration.
But first things first, a nice glass of champaign to start the fair.
The booth
And as traditions wants, first say hi to the CEO, making this all happen for the collectors , Chris Grainger-Herr
Built like a spaceship
After a quick lunch, of to the CEO keynote , you can see it here https://www.watchesandwonders.com/en/geneva-2026/video-replays/keynotes/keynote---iwc-schaffhausen-
With guest Drew Feustel, 3 times in space already
And meeting up with some of the people of VAST afterwards for a chat.
Then back to the booth to do my tour
Where there was a show , 5 times a day, with some live entertainment with a movie and music of Hans Zimmer. A very special experience.
And with the Petit Prince and the fox, keeping an eye on us.
Sabrina, the IWC watchtmaker on duty, showing the new Proset Perpeteual Calendar.
