When did IWC switch the logo to block letters?

It seems like a long time ago. Did it happen slowly, one line at a time or was it something that happened at the stroke of midnight one day?

Thanks,
Larry

it was a rolling phenomenon...

I recall, back in 2001 when I met IWC's then-designer, that we talked about the issue. Some IWC watches already used initials for the signature, and he predicted that soon all would. When Georges Kern took over in 2002, the decision was made as a matter of "branding".

Regards,
Michael

Late '60's or early '70's I think because...

....when I started hunting for an 866 Ingenieur, I preferred the version with the logo in capitals.

Since my date of birth is 1968 I focussed on finding one from that year. I ran into various 866's with script or block letter logo's, mainly dated from the 1967-1975 timeframe.
I don't have an exact date, but probably the experts can help?!

I actually ended up buying an 866 from 1973 (production date) because I like the blue so much ;-)

Regards,

Bob

Larry: script vs. block was my answer... nt

on the 866...

I had thought that some of these used both initials and script (see link below --which I know you're aware of), and no 866s used initials alone.

Throughout history, IWC has used intials on some watches, and sometimes alone. Examples include some rectangular cal. 87s, all Mark 10s, some 1920s ladies' models, etc. But it also used script signatures on other models at the same time --and therefore I suggested that the migration really was not completed until early this decade.

Regards,
Michael

click here

Agreed MF, mine has both too! nt